Pictogram

Icon

Icons are one of many way to deliver message. It can be perceived as image, replacement for texts or symbols. In eFishery icons are used quite frequently. In Apps, visuals, etc. Since our icons are inspired by farmers and farming process.

Icons Sizing

Icons sizing is very important, as we dont want our icon gets too small and unrecognizable or even worse pixelated.

Icon size for print

Icon for printing determined by the size of the icon. If it’s too small it may appear as a dot and it becomes meaningless.

Icon size for digital

Icons on digital screens, besides sizing, also determined by the thickness of it. If it’s too big, it may be pixelated, if it’s too small it becomes unrecognizable and if it’s too thick it will looks like a blob.

Supergraphics

The supergraphic is a unique visual device to support our brand. It is a key part of our visual identity system.

Rather than ocean waves, we took inspiration from a calm pond waves created by ripples and breeze. Being disruptive doesn’t always mean to swallow everything in your way, it could also be slowly changing the ecosystem. One step at a time, like ripples travel through the water.