Logo

A logo is the visual representation of a brand’s identity. It serves as the face of the brand, and is a crucial element in building brand recognition. It is important for it to be unique and memorable, as it will be displayed on all brand materials and products. Ours has a rich history, and we hope to continue carrying on that legacy for years to come.

Some may refer to it as the Pac-Man, Icon Ikan, or others. We prefer to call it eFo.

eFishery Logo

eFishery Sub Brand Logo

Brand Architecture

The Story Behind

eFo embodied our spirit of Tumbuh Bersama. It pushes us to keep getting better, growing and bigger. In short, it pushes us to evolve.

The circle

A circle is not just a symbol of enclosure, but also representscontinuity. Continuous growth, endless evolution.

The sish

Represents our beginnings as an Aquaculture company, and serves as a reminder to stay humble.

The shape

Our initial, stands for evolution itself. We encourage progress, we celebrate every milestone.

End to end

Represents the full scope of our business in providing end-to-end services across the entire fish and shrimp value chain - from upstream to downstream.

Logo Element

eFishery logo consists of two elements. Logomark and wordmark.

Logomark

is a form of brand recognition point. One can easily recognize the shape and associate it to the brand.

Wordmark

is a distinct text-only typographic treatment of the name of a company, institution or product name used for branding.

Logo Varations

Our logo embodies the essence of versatility, as it will be utilized across a multitude of mediums. We ensure that it looks just as good on screen as it does on print.

Brandmark

A symbol of high recognition, represents our identity and will be prominently featured where thewordmark is not needed, such as social media profile picture.

Horizontal

The most basic usage of our logo, is primarily used in situations where there is ample space to showcase our brand.

Horizontal logo

Horizontal logo with slogan

Vertical

Designed to capture attention in limited spaces, the brand and logo mark proportion have been cleverly adjusted to ensure maximum impact.

Vertical logo

Vertical logo with slogan

Logo Usage

We have two variations of our logo, one with a slogan and one without. It’s important to know when to use each for effective brand communication.

“Different usage for different purposes”

Horizontal logo

Used for corporate purposes such as publications, press releases, TV spots, partnerships, etc.

Horizontal logo with slogan

Used for brand purposes such as brand campaigns, product campaigns, social media contents, in-apps, etc.

Logo Proportion

A logo must be versatile, while also adhering to precise measurements to avoid distortion and maintain visual integrity.

Brandmark

Horizontal logo

Horizontal logo with slogan

Vertical logo

Vertical logo with slogan

Finding the right size

Like clothings, a too small logo is uncomfortable to look at and won’t be functional.

“A logo needs to be always visible, recognizable and readable.”

Digital

Pixelation is prone to happen in digital screen. Therefore minimum standard is required.

Horizontal

Vertical

Print

Readability and legibility can be compromised when the visual is too small, because the colours may overlap

Horizontal

Vertical

Safe Area & Placement

Like humans, a logo requires a defined space to feel comfortable and visually appealing. A well-designed logo will be easy to see and read, and stand out enough to be easily recognizable.