Photography & Visual

Documentary style
Life is a series of motion pictures, and we want to capture the essence of our subject as real as it be.Our farmers took pride in what they do. The joy of harvesting, the sweats they broke, the vast ponds and the banters they do. We believe capturing the moment will evoke emotion and engage more to our audiences.
Photo Assets
People
We believe our farmers are the hero. Thus, it’s all about them. Capturing their dignified expression, their candid excitement, their raw emotion and activities is what we aim to do.When to use | When not to use |
---|---|
Hyper focused on the subject | Overly posed |
Natural and candid shots | Unflattering shots |
Lightly posed subject | Busy backgrounds |

Activities
Activity focused photography to convey stories and relaying the message through pictures.When to use | When not to use |
---|---|
Natural and candid | Flat angle |
Depicting real activities | Unfocused activity |
Dramatic & cinematic angle | Unnaturally posed activities |

Real Activities

Unfocused Activities

Cinematic

Unnaturally posed activities - flat angle
Environment
Environmental shots used to capture the daily life of the farmers, their playing ground, their battlefield and the place they spends their time the most.When to use | When not to use |
---|---|
Wide shots | Flat angle |
Cinematic | Dirty/untidy |
Drone shots | Places with competitor or political branding |

Wide shots

Competitor branding

Cinematic and drone shots

Dirty and untidy place
Wardrobe
What they wear, how they look. Farming also have their own drip.When to use | When not to use |
---|---|
Real daily outfit | Competitor or political branding |
eFishery shirts | T-shirt with offensive images |
Regional signature accesoreis (hats, batik, scarfs) | Shirtless |
Shirts that causes flares (small stripes, patterns, etc) |

eFishery shirts and regional accesories

Shirtless

Real daily outfit

Political branding
Product Focused
Our product is the main hero here. The images should be focused on the specific product that presented.When to use | When not to use |
---|---|
High Definition | Blurred |
Clear focus | Pixelated |
Realistic | Unnaturally edited |

Clear focus

Blurred (not focused on product)

High definition

Not focused & improper efishery display
Editing
Field photo doesn’t always goes our ways. Whimsical weather, scorching sunlight or cloudy skies. Many has to be taken into consideration. That’s why touching up the image needs to be done. To keep the image aligned with the brand tone.Robust and contrast
Images should be robust but not HDR. Texture can be more highlighted with clear contrast to show strong and hardworking images of the farmers. Because there are stories in every wrinkles and lines.
Editing

High definition textured
Feel
Images can convey emotions and build atmosphere. We try to capture both of them with the hero archetype characteristics.- Humbly Optimistic
- Confident Resourceful
- Practical
- Cultured

